Home Marktforschung - Neuromarketing zur Erklärung des Markenwahlverhaltens (German Edition)

Marktforschung - Neuromarketing zur Erklärung des Markenwahlverhaltens (German Edition)

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Paperback: 52 pages
Publisher: Bachelor + Master Publishing (June 30, 2012)
Language: German
ISBN-10: 9783863412074
ISBN-13: 978-3863412074
ASIN: 3863412079
Product Dimensions: 7.5 x 0.1 x 10.6 inches
Format: PDF ePub TXT ebook

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Sie alle wollen unsere Aufmerksamkeit: Marken. Täglich müssen sich Konsumenten mit einer Flut an Werbung und damit einer ständig wachsenden Markenvielfalt auseinandersetzen. Die Mehrzahl an Unternehmen ist dabei innovativ, mutig und stark, was das Aufstellen ihrer Marken auf den Märkten anbelangt. Vor allem wollen immer mehr Unternehmen mit ihren Marken emotional Zeichen setzen. Denn nach bestehenden Erkenntnissen sind Emotionen der zentrale Schl...

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