Home Morals in PR: German Public Relations Professionals, Their Ethical Positions & Their Moral Perceptions

Morals in PR: German Public Relations Professionals, Their Ethical Positions & Their Moral Perceptions

Description

Paperback: 136 pages
Publisher: LAP LAMBERT Academic Publishing (January 13, 2011)
Language: English
ISBN-10: 3843389799
ISBN-13: 978-3843389792
Product Dimensions: 5.9 x 0.3 x 8.7 inches
Format: PDF ePub TXT ebook

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The purpose of this research was to contribute to the first step of a discourse which shall in the end help develop an application-oriented public relations ethics. This was pursued by seeking answers to the three initial research questions raised to explore the status quo of German public relations professional's moral perceptions and considerations. Due to the explorative nature of this work as well as the sensitivity and complexity of the topi...

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