Paperback: 88 pages
Publisher: LAP LAMBERT Academic Publishing (March 20, 2013)
Product Dimensions: 5.9 x 0.2 x 8.7 inches
Format: PDF ePub TXT ebook
The objective of the study was to offer an integrated approach to understanding different components of destination-country image (cognitive, affective and conative parts) by examining the theoretical and empirical evidence on the casual relationships among satisfaction, cognitive, affective and conative loyalties. A research model was proposed in which six hypotheses were developed. The empirical data was collected in Taiwan, which is the very n...
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